Is the Ford EcoSport's stop-start feature helpful for fuel efficiency?

I've been considering buying a Ford EcoSport and noticed it has a stop-start feature. Does this actually save fuel and is it worth the extra cost?

Yes, the stop-start feature in the Ford EcoSport can significantly save on fuel costs. It automatically shuts off the engine when idling, such as at stop lights, then restarts when you take your foot off the brake. This can save up to 10% on fuel consumption in city driving.

I've found the stop-start feature to be quite helpful in reducing fuel consumption. However, some people find it annoying and may prefer to turn it off. I suggest test driving the car and seeing if it's something you can get used to before making a decision.